Fish where the fish are, with your expert guides.
Display advertising targets your ideal customer, based on who they are, what they’re searching for and where they’re browsing online, by placing ads on the pages they visit.
Your campaign’s target market is defined through keyword and demographic research, using Google Analytics and other tools to ensure you’re reaching the right people — fishing where the fish are.
Banner advertisements and corresponding landing pages are created to drive and convert web traffic. Google Display Advertising, the most popular provider, only shows these ads to people Google deems to be interested in your offer — especially useful for brands who want to drive more leads and conversions.
Your campaign performance is continually measured and optimised by LeadKing for quality traffic, brand awareness and sales leads.
Retargeting: don’t let your customers get away.
Retargeting works by following people who have visited your website and displaying your ads to them as they visit other websites.
Every time a customer sees your retargeting ads, your brand gains more recognition — by keeping your brand front and centre, retargeting helps generate leads to your business and convert window-shoppers into customers when they’re ready to buy.
The high click-through rates and increased conversions that are typical with retargeting campaigns highlight the value of good branding, repeated exposure and, ultimately, landing leads to your business!