“Our research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level.”
– Harvard Business Review
Your brand is what your business means to your customers.
It’s not a logo. Or an identity. Or a product or service.
Science has proven that human decision-making is largely emotional, with rational thought primarily providing justification for the decision. So, you need a strong brand to build an emotional bridge between your customers and your sales.
Why are brands so important?
People have too many choices and too little time. So we tend to base our buying choices on trust.
Trust comes from meeting and beating customer expectations — exactly what LeadKing Digital aims to do when working with your business.
Building an Effective Brand.
Collaboration is key. Within your business. With your customers. With creatives.
To make your marketing stick more effectively than your competitors, we become the glue that brings knowledge and creativity together, connecting key players in your business to unlock your brand potential. We will work with your customers to ensure their expectations are being met, or exceeded. We will work with creatives to bring your brand to life through design.
We will work closely with you to provide the focus needed to differentiate your brand, simply by answering three questions:
Who are you?
What do you do?
Why does it matter?
Unless you have compelling answers to these questions, you need more focus.
Defining Your Position.
LeadKing Digital works with you to identify how you perceive your performance against competitors by answering three more questions.
What do you believe is your heartland – what your brand is renowned for?
Where are the opportunities to be as good as your competitors and are they quick to implement?
On which elements is no provider in the market meeting customer expectations?
When you bring the customer into the process, you can confirm that your measures of Brand Affection are effective. LeadKing Digital can help you measure the elements of your brand relationship, so you can see how it converts to revenue.
Brand and ad effectiveness tracking shows the most effective marketing investment allocates 60% to longer-term, brand-building activities and 40% to tactical initiatives which convert the brand equity thus built.
You can achieve both short- and longer-term brand and marketing effectiveness working with LeadKingDigital.